26 Ideas Using One Stress Reliever

June, 2016

Creating one successful marketing campaign is challenging.

Creating a successful ongoing marketing campaign can be extremely challenging. 

Since our business is promotional products, I get to see all the trending promo products.  And believe me, there is never a shortage of ideas.  

And I'll admit, I'm a sucker for the latest swag with a logo.  

However, for this post, I'm suggesting something less sexy.  Something that doesn't light up, need batteries, or is, on the surface, very flashy.  

But it's an idea that works! 

A STRESS RELIEVER?

There I said it!

Just hear me out on this.  If you open your mind to the possibilities, I can give you 2 years worth of marketing ideas...in one blog post.

With one stress reliever, we can  

  • Give you 2 years (minimum) worth of marketing ideas.
  • Show you how your customers may ask you "what's next?"
  • Take the frustration out of finding ideas for upcoming trade shows. 
  • Be used in your email, direct mail, or social media campaigns. 

It's one stress reliever with A LOT of personalities. 

I'd like to introduce Bert. (you can name him yourself naturally)

Bert can be...

 

 

business_person

A businessman

baseball.jpg 

A baseball player

bellhop.jpg

A bellhop

camo.jpg

Dressed in camo

delivery_man.jpg 

A delivery man

doctor.jpg

A doctor

gardener.jpg

A gardener

hip_hop.jpg

Some sort of hip hop guy

lifeguary.jpg

A life guard

miner.jpg

A miner

safety.jpg

A safety worker

skier.jpg

A skier

super_hero.jpg

A super hero

tourist.png

A tourist

trucker.jpg

A trucker

wobbly_drunk_business_man.jpg

A wobbly guy

dentist.jpg

A dentist

angel.jpg

An angel

santa.jpg

Santa

army.jpg

An Army guy

fitness.jpg

A fitness instructor

vintage_pilot.jpg

A vintage pilot

pilot.jpg

A modern day pilot

painter.jpg

A painter

chef.jpg

A chef

workman.jpg

A worker

tourist.jpg

A tourist

police_officer.jpg

A police officer

firefighter.jpg

A firefighter (my personal favorite)


If you stop and think about it, there are any number of directions that you can go with this idea. 

  • Use one and just keep using him. Over and over again.
  • Use a few. And create campaigns for direct mail or social media (see below)
  • Use them all and let your customers collect them.

Bob with Bob from East Coast Touring

Bob from East Coast Touring uses a different Bert each year for direct mail, a trade show giveaway, and on social media. 

I've "planted the seed", feel free to run with it.  

I guarantee one thing. Your logo on this stress reliever will get noticed.  

So you know what I think. What about you? Is this a crazy idea or is it something to consider?

If you'd like to discuss some of the possibilities, or if you'd like a sample for yourself, please contact us

In the meantime, we're always thinking about ways to help you stay top of mind. 

Set Up A Time To Brainstorm

 

Rich Mistkowski

Written by Rich Mistkowski

Full time dad & business owner. (Part time blog post hack) I've got years of marketing/sales experience, so I figured I'd share some ideas with you. I write about things that I think will be help you with your business or fund raising. The goal of each post is to give you ideas that we would (or do) use for our own marketing and sales efforts. If you've got comments or ideas, please feel free to leave them. If you have a project that we can help with, please contact us.