Creating one successful marketing campaign is challenging.
Creating a successful ongoing marketing campaign can be extremely challenging.
Since our business is promotional products, I get to see all the trending promo products. And believe me, there is never a shortage of ideas.
And I'll admit, I'm a sucker for the latest swag with a logo.
However, for this post, I'm suggesting something less sexy. Something that doesn't light up, need batteries, or is, on the surface, very flashy.
But it's an idea that works!
A STRESS RELIEVER?
There I said it!
Just hear me out on this. If you open your mind to the possibilities, I can give you 2 years worth of marketing ideas...in one blog post.
With one stress reliever, we can
- Give you 2 years (minimum) worth of marketing ideas.
- Show you how your customers may ask you "what's next?"
- Take the frustration out of finding ideas for upcoming trade shows.
- Be used in your email, direct mail, or social media campaigns.
It's one stress reliever with A LOT of personalities.
I'd like to introduce Bert. (you can name him yourself naturally)
Bert can be...
A baseball player
Dressed in camo
A delivery man
Some sort of hip hop guy
A life guard
A safety worker
A super hero
A wobbly guy
An Army guy
A fitness instructor
A vintage pilot
A modern day pilot
A police officer
A firefighter (my personal favorite)
If you stop and think about it, there are any number of directions that you can go with this idea.
- Use one and just keep using him. Over and over again.
- Use a few. And create campaigns for direct mail or social media (see below)
- Use them all and let your customers collect them.
Bob from East Coast Touring uses a different Bert each year for direct mail, a trade show giveaway, and on social media.
I've "planted the seed", feel free to run with it.
I guarantee one thing. Your logo on this stress reliever will get noticed.
So you know what I think. What about you? Is this a crazy idea or is it something to consider?
If you'd like to discuss some of the possibilities, or if you'd like a sample for yourself, please contact us.
In the meantime, we're always thinking about ways to help you stay top of mind.