Technology is all around us. You can't beat it, so you might as well make the most of it.
Let's face it. We have technology issues. All of us.
In my business, I go to a lot of trade shows and conferences. I always check out all the signage, exhibits and displays.
Some are good.
Some are ok.
Some, I wonder why the exhibitor even bothered to exhibit in the first place.
All are intended to draw attendees to an exhibitor's booth.
Your Reason For Being There
If you're an exhibitor and you want to do it right, you really need to put some thought and money into your efforts. One of your biggest trade show, conference, or exhibit expenses is more than likely going to be the cost of your booth.
Not just the cost for the trade show, but the actual cost of your branding and messaging. In other words, how you present yourself at the event, which will hopefully translate into helping to achieve your sales and marketing objectives for being there.