The short answer is absolutely. And it can look great.
The longer answer is that you need to make sure that you're working with a decorator who knows what they are doing.
The majority of the apparel projects that we work on for our clients involve performance material of some sort. Most of them are polo shirts. recently there has been a big increase in performance sweatshirts and activewear.
And the reality of the situation is that peformance apparel can be costly. Oh sure, the prices have come down, but realistically you are going to pay more for any type of apparel that is made with performance material.
Having said that, it's important to make sure that your brand or logo looks as good as it can be.
Embroidering on this type of material can be somewhat tricky. You want to make sure that you are working with a company that understands what they are doing and who will do everything that they can do to make sure that your logo or your brand looks great.
How To Embroider On Performancewear is a post that was written in Impressions Magazine (a trade magazine for decorators) However, the post makes some good points that can help anyone understand that embroidering on performance material is different and requires, at the very minimum, an understanding about how important it is to work with a decorator who knows how to work with this type of material.